AI-driven design leader with a proven track record of hands-on team leadership; fostering innovation, craftsmanship, care and cultural transformation in products and teams.
Championing leaner, faster, AI-enabled design workflows blended with years of traditional UX and product design expertise to deliver cost-effective, modern solutions. Below you’ll find narratives of the impact of my most recent work.
0-to-1 startup journey: Designing the best AI agents for Finance & Accounting (F&A) teams
0-to-1 startup journey: Designing the best AI agents for Finance & Accounting (F&A) teams
Hyperbots
UXdesign leadershipweb designbrand identity designproduct designcontent marketingAI
August 21, 2023
Stoodio Iterati: An experiment in egalitarian design entrepreneurship
Stoodio Iterati: An experiment in egalitarian design entrepreneurship
Stoodio Iterati
UXdesign leadershipweb designbrand identity designAI
December 1, 2022 → August 18, 2023
Kodo Card: Repositioning brand and reimagining finance workflows
Kodo Card: Repositioning brand and reimagining finance workflows
Kodo
product designfintechdesign leadership
February 15, 2022 → September 30, 2022
Design at Amazon: Creating customer value and business impact at scale
Design at Amazon: Creating customer value and business impact at scale
Amazon
e-commerceproduct designdesign leadershipUX
June 5, 2016 → June 10, 2021
Stoodio Iterati brand identity design
Stoodio Iterati brand identity design
Stoodio Iterati
brand identity designdesign managementfeatured
Dec 22, 2022 → Aug 15, 2023
Humanising Law and Justice: Centre for Law & Transformative Change (CLTC) brand identity design
Humanising Law and Justice: Centre for Law & Transformative Change (CLTC) brand identity design
Stoodio Iterati
brand identity designhuman rights & lawfeatured
Dec 22, 2022 → Dec 22, 2022
AI-native travel app design for an investor pitch
AI-native travel app design for an investor pitch
JoopiterX
product designfeaturedtravelAI
Jun 5, 2023 → Sep 10, 2023
Re-imagined Amazon product detail pages
Re-imagined Amazon product detail pages
Amazon
product designe-commercefeatured
Jun 5, 2016 → Jun 10, 2021
Enhanced CX for offers & promotions
Enhanced CX for offers & promotions
Amazon
product designe-commercefeatured
Jun 5, 2016 → Jun 10, 2021
Recommendations
Leadership philosophy
I lead with craft, care and compassion—valuing outcomes over optics. Integrity drives my decisions, even when the harder path is slower. I believe that how we work matters as much as what we deliver.AboutWorkWritingLeadership philosophyRecommendations